who we are?

Firedog Works is more than a brand — it’s a lifestyle movement built by and for firefighters. Born from the grit, heart, and dedication of the fire service, Firedog Works focuses on firefighter fitness and functional apparel designed to meet the demands of those who live to serve and protect.



Our mission is to support the physical and mental strength of firefighters through high-performance gear, apparel, and resources that fuel resilience — both on and off duty. Whether it’s a grueling shift, a CrossFit session, or time spent recovering, Firedog Works is here to represent the spirit of those who run toward the fire.



💪 What We Offer:


• Apparel that Works as Hard as You Do: Durable, breathable, and built for motion. Our designs combine street style with station-ready functionality.


• Fitness for the Fireground: Training programs, tips, and inspiration tailored for the unique physical demands of firefighting.


• A Brand with Purpose: Every product reflects the strength, unity, and purpose of the firefighting brotherhood and sisterhood.



🐾 Why “Firedog”?



The Dalmatian has always symbolized loyalty, bravery, and tradition in fire service. Our Firedog represents those same values — a reminder of the spirit that drives us forward.

 

Meet Oreo — The Heart of Firedog Works ❤️🐾
Chief Energy Officer | Mascot | Firefighter’s Best Friend
At Firedog Works, our mission is to keep the fire service strong — not just on the job, but in life. And at the heart of that mission is Oreo, our beloved Dalmatian with a heart-shaped nose and a whole lot of grit. He’s not just our mascot — he’s our Chief Energy Officer (CEO) and the symbol of everything we stand for: loyalty, resilience, and heart.
Born with boundless energy and a natural love for the firehouse, Oreo became part of the Firedog Works family on day one. His signature heart-shaped nose reminds us why we do what we do — because behind every strong firefighter is a deep love for the work, the people, and the purpose.
Whether he’s sprinting through a training drill, testing the latest recovery gear, or welcoming new recruits with a wag and a nudge, Oreo keeps us focused on our core values:

🔥 Strength — Physical, mental, and emotional
🔥 Service — To each other, to our communities, to our health
🔥 Recovery — Because rest is part of resilience
He’s a reminder that wellness is more than reps and supplements — it’s about living with heart, staying connected, and showing up for your crew and yourself every single day.
So next time you see our logo or crack open a tub of Firedog Fuel, remember:
It’s firefighter-built. Dalmatian-approved. And always driven by heart.